But the photograph is that of Abu Bakr al Baghdadi, who has transformed a few terror cells harried to the verge of extinction into the most dangerous militant group in the world.

The Islamic State in Iraq and Syria (ISIS) has thrived and mutated in the security vacuum that followed the departure of the last U.S. forces from Iraq and the civil war in Syria.

Its aim is to create an Islamic state across Sunni areas of Iraq and in Syria.

With the seizure of Mosul, Iraq's second-largest city and advances on others, that aim appears within reach.

ISIS controls hundreds of square miles where state authority has evaporated. It ignores international borders and has a presence all the way from Syria's Mediterranean coast to south of Baghdad.

What are its origins?

In 2006, al Qaeda in Iraq (AQI) - under the ruthless leadership of Abu Musab al-Zarqawi -- terrorized Sunni parts of Iraq as it tried to ignite a sectarian war against the majority Shia community.

It came close to succeeding, especially after the bombing of the al Askari shrine, an important Shia shrine in Samarra, which sparked retaliatory attacks.

But the killing of Zarqawi by American forces, the vicious treatment of civilians by AQI and the emergence of the Sahwa (Awakening) Fronts under Sunni tribal leaders nearly destroyed the group.

Nearly, but not quite.

When U.S. forces left Iraq, they took much of their intelligence-gathering expertise with them.

Iraqi officials began to speak of a "third generation" of al Qaeda in Iraq.

Two years ago, a former spokesman for the U.S. military in Iraq, Maj. Gen. Jeffrey Buchanan, warned that "if the Iraqi security forces are not able to put pressure on them, they could regenerate."

The capability of those forces was fatally compromised by a lack of professional soldiers, the division of military units along and a lack of the equipment needed for fighting an insurgency, such as attack helicopters and reconnaissance capabilities.

The new al Qaeda was rebranded in 2006 as the "Islamic State in Iraq (ISI)." It would add "and Syria" to its name later.

The group exploited a growing perception among many Sunnis that they were being persecuted by the government led by Prime Minister Nuri al-Maliki, starved of resources and excluded from a share of power.

The arrest of senior Sunni political figures and heavy-handed suppression of Sunni dissent was the best recruiting sergeant ISI could have.

Who is its master of terror?

Abu Bakr al Baghdadi graduated to the top job in 2010 -- at the age of 39 -- after Abu Omar al Baghdadi was killed in a joint U.S.-Iraqi operation.

At the time, al Qaeda in Iraq, which had been rebranded as the Islamic State in Iraq (ISI) in 2006, was in a pitiful state. But with U.S. forces and intelligence on the way out, he set out about reviving the group.

Very little is known about al Baghdadi, but a biography posted on jihadist websites last year said he held a PhD. in Islamic Studies from a university in the capital.

He formed his own militant group in the Samarra and Diyala areas, where his family was from, before joining al Qaeda in Iraq.

Al Baghdadi even served fours years in a U.S. prison camp for insurgents -- at Bucca in southern Iraq -- a time in which he almost certainly developed a network of contacts as well as honed his ideology.

He was released in 2009, and went to work.

Where does the group's money come from?

In the beginning, Al Baghdadi focused on secrecy, with loosely connected cells making it more difficult to hunt down the leadership, and on money.

Extortion, such as demanding money from truck drivers and threatening to blow up businesses, were one revenue stream; robbing banks and gold shops were another.

It seemed the group had become little more than gangsters, but the income would help finance a growing stream of suicide attacks and assassinations that would poison the political atmosphere.

It would also aid the recruitment of Sunni tribal fighters and finance spectacular prison raids that liberated hundreds of fighters as well as attacks on police patrols and the assassination of officials.

Now, Al Baghdadi has a new strategy of generating resources: large-scale attacks on several axes, aimed at capturing and holding territory.

Ayham Kamel of the Eurasia Group, a US based consultancy, says that in the latest iteration of this strategy, ISIS will "use cash reserves from Mosul's banks, military equipment from seized military and police bases and the release of 2,500 fighters from local jails to bolster its military and financial capability."

What's been its key to survival?

Al Baghdadi avoided Zarqawi's mistakes. ISIS avoided alienating powerful tribal figures.

When it captured Fallujah, west of Baghdad, in January, it worked with local tribal leaders rather than raise its black flag over the city.

One of the group's ideologues, Abu Mohammed al-Adnani, even admitted: "As for our mistakes, we do not deny them. Rather, we will continue to make mistakes as long as we are humans. God forbid that we commit mistakes deliberately."

What is it trying to accomplish?

It wants to establish an Islamic caliphate, or state, stretching across the region.

ISIS has begun imposing Sharia law in the towns it controls. Boys and girls must be separated at school; women must wear the niqab or full veil in public. Sharia courts dispense often brutal justice, music is banned, and the fast is enforced during Ramadan.

How is it drawing support?

ISIS is -- in essence -- trying to capture and channel the resentment of the Sunni street. And in both Syria and Iraq, it is trying to win favor through dawa -- organizing social welfare programs and even recreational activities for children, distributing food and fuel to the needy, setting up clinics.

Again, having the money matters. The price it demands is enforcement of the strict Sharia code.

How does Syria fit into the picture?

A senior U.S. counter-terrorism official told CNN this week that ISIS looks at Syria and Iraq as "one interchangeable battlefield and its ability to shift resources and personnel across the border has measurably strengthened its position in both theaters."

The explosion of violence in Syria was a gift to al Baghdadi.

Syrian President Bashar al-Assad lost control over large parts of the north and the long border with Iraq.

ISI could build a refuge, a rear base, where it could recruit foreign fighters, organize and escape from any Iraqi army operations.

Al Baghdadi may have sent operatives across the border as early as the autumn of 2011, and the group later changed its name -- adding 'al Sham' (Syria.)

It moved swiftly to take control of the Syrian province of Raqqah, aided by the Assad regime's focus on Homs and Aleppo.

What is its relationship with other al Qaeda groups?

As it has grown in strength, ISIS' vision of a Caliphate under its control has expanded.

Its ambition extended to declaring early in 2013 that it was absorbing another militant group in Syria, the al Nusra Front. According to some accounts, al Baghdadi had been instrumental in creating the group; now he wanted its obedience.

The declaration -- and al Nusra's rejection of it -- set off a rare public clash between two groups that both saw themselves as part of al Qaeda.

From his hideout somewhere in Afghanistan or Pakistan, al Qaeda leader Ayman al Zawahiri at first tried to mediate between the two, and then disowned ISIS when it refused to concentrate on Iraq.

Rather than seek reconciliation, ISIS has hit back. Earlier this year, the group's spokesman, Abu Mohammed al-Adnani, told Zawahiri in a recording: "Sheikh Osama (bin Laden) gathered all the mujahideen with one word, but you divided them and tore them apart."

"You make the mujahideen sad, and make the enemy of the mujahideen gloat because you support the traitor, and you make the heart bleed," he said -- referring to the leader of the al Nusra Front, Abu Mohammed al Jolani.

It was another sign of the extraordinary confidence of the ISIS leadership.

For western counter-terrorism agencies, the combination of fanaticism and disciplined organization is the nightmare scenario. ISIS has plenty of both
CNN's Tim Lister

Despite the rift, ISIS' success against what are seen by militant Sunnis as loathsome Shia regimes in Syria and Iraq has attracted thousands of foreign fighters to its ranks, enabling it to continue battling al Nusra in Syria while preparing for its big offensive in Iraq.

What is its strategy?

For western counter-terrorism agencies, the combination of fanaticism and disciplined organization is the nightmare scenario. ISIS has plenty of both.

While the world was shocked by its sudden capture of the city of Falluja, ISIS was still focused on a bigger prize: Mosul and the province of Nineveh. Operations in Falluja and elsewhere in the western province of Anbar were meant to (and did) draw Iraqi forces away from the North.

It has developed an ability to conduct operations -- from suicide bombings and attacks on the security forces to wresting control of towns -- in several regions at once, keeping the demoralized Iraqi army off balance.

And battle experience has created a resilient force capable of ever more sophisticated attacks.

In raids on Samarra, for example, its fighters used bulldozers to remove barriers that had been in place since the U.S. occupation.

Some analysts expect critical parts of the Iraqi oil infrastructure around Mosul to be among its future targets.

Where does its weakness lie?

ISIS runs the risk that its rapid expansion -- and threat to the Iraqi state -- will overstretch the group.

In northern Syria, it has retreated from some towns it held after clashes with al Nusra and other groups.

Al Nusra is making common cause with other groups in an anti-ISIS front.

And by taking Mosul, which Iraq's Kurds see as in their sphere of interest, it may invite greater cooperation between the Iraqi army and experienced Kurdish peshmerga fighters.

A U.S. counter-terrorism official told CNN that ISIS "still has significant weaknesses. It has shown little ability to govern effectively, is generally unpopular, and has no sway outside the Sunni community in either Iraq or Syria."

How significant is its threat?

The weakness of the governments ISIS is confronting -- and the hatred among Sunnis for those governments -- means that a few dozen trucks of fighters can seize towns and cities, overcoming forces many times larger by their sheer ferocity and battle experience.

In the words of the Soufan Group, a political risk consultancy, "ISIS has become indisputably the most effective and ruthless terrorist organization in the world."

"It now challenges the authority of two of the largest states in the Middle East, and has attracted significant numbers of fighters, not just from Iraq and Syria, but also from Saudi Arabia and other Arab states including Jordan."

There is no doubting the group's confidence and ambition.

ISIS spokesman al Adnani took to Twitter Wednesday to declare that "The battle is not yet raging it, but it will rage in Baghdad and Karbala. Put on your belts and get ready," according to a translation by the SITE Intelligence Group.

Al Adnani openly mocked al Maliki as an underwear salesman who had lost Iraq for the Shia.

"You lost a historic opportunity for your people to control Iraq," he said, "and the Shi'ites will always curse you for as long as they live."